[더파워 최성민 기자] Dreamcos Co., led by CEO Kang Ho-min, announced today that its skincare brand SALMON:LAB is expanding its global distribution network across seven overseas markets, including Rossmann stores in Poland, as well as Costa Rica, Thailand, Panama, Uzbekistan, Kazakhstan, and Russia.
SALMON:LAB is a premium skincare brand developed and supplied by General Brands, Inc., a subsidiary of Dreamcos Co. Under the brand philosophy ‘Research for Healthy, Radiant Skin’, the brand offers anti-aging and deep-hydration solutions focused on elasticity, utilizing salmon-derived PDRN and salmon roe extract as core ingredients. Dreamcos leads the brand’s global marketing and overseas channel distribution strategy.
The recent overseas expansion leverages Dreamcos’ expertise in global channel distribution and brand management. Notably, SALMON:LAB secured direct access to European consumers by entering Rossmann, one of Europe’s leading drugstore chains operating approximately 5,000 stores.
Image: Dreamcos Co.
In addition to its European footprint, the brand is broadening its presence in Latin America (Costa Rica, Panama), Southeast Asia (Thailand), Central Asia (Uzbekistan, Kazakhstan), and the broader CIS region (Russia).
Amid rising global demand for functional K-beauty products targeting elasticity, soothing, and barrier care, SALMON:LAB is actively promoting its daily skincare lineup - including ampoules, essences, creams, toners, cleansing gel foams, and hydrogel masks.
Dreamcos operates a diverse portfolio of beauty and lifestyle brands, including SALMON:LAB, DUFT&DOFT, and NOLIE. Moving forward, the company plans to tailor its brand positioning and product offerings according to local market characteristics and consumer preferences in each region.
"Building on our entry into key international markets like Poland and Eastern Europe, we will continue to expand our global reach," a Dreamcos official stated. "We remain committed to enhancing our brand competitiveness through localized product lineups and strategic distribution."
