(더파워뉴스=민진 기자) Paris, France — Hearim Cosmetic, a rising star of K-beauty, drew an enthusiastic response from European visitors at K-Expo 2025, held in June at the heart of Paris. The brand’s presence reaffirmed the global appeal of Korean skincare and highlighted Hearim Cosmetic’s commitment to science-backed, naturally derived formulas.
Among the lineup, Radiance Toning Sun Cream emerged as a standout. European attendees praised its ability to even skin tone with a lightweight, non-greasy finish, noting the absence of any white cast and its suitability as a daily makeup base. Immediate purchasing inquiries followed on-site trials, underscoring strong interest in practical sun protection that doubles as complexion care.
The brand’s Cica Toner Pad received comparable acclaim. Formulated with Centella asiatica to soothe sensitive skin, the pads impressed visitors with their gentle touch and convenient single-step application. Many attendees requested live demonstrations, citing a noticeable calming effect without irritation.
K-Expo 2025, organized by Korea’s Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, is Europe’s largest celebration of Korean culture, spanning fashion, beauty, food, and K-pop. Surrounded by a diverse array of Korean innovators, Hearim Cosmetic distinguished itself with a “high-function, high-sensory skincare” portfolio that reflects its philosophy: true beauty begins with healthy skin.
“Our conversations in Paris confirm that K-beauty has moved beyond trend status and is becoming part of daily routines for European consumers,” a Hearim Cosmetic spokesperson said. “K-Expo offered an invaluable chance to share our core values and product technology with the world.” The company added that it plans to accelerate distribution partnerships in Europe and expand product lines tailored to local needs.
By conveying its belief that healthy skin underpins authentic beauty, Hearim Cosmetic transformed a simple product showcase into a powerful brand statement. The positive reception in Paris signals a pivotal milestone in the company’s global journey and foreshadows the next chapter of K-beauty on the international stage.
